The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism A Science-Based Guide to Building Influence, Confidence, and Social Impact

In The Charisma Myth, leadership coach and researcher Olivia Fox Cabane challenges the long-held belief that charisma is an inborn trait reserved for a lucky few. Drawing from psychology, neuroscience, and behavioral science, the book presents a compelling idea: “Charisma is a skill that can be learned, practiced, and improved.” Through controlled experiments and real-world observations, researchers have demonstrated that charisma levels can be increased or decreased depending on specific behaviors and mental states.