contagious why things catch on

الوصف

 Contagious – The Hidden Science Behind Viral Ideas

:Summary

Contagious: Why Things Catch On reveals the science behind why some ideas, products, and behaviors become popular while others don’t. Advertising alone can’t explain virality—people trust peers more than promotions. Marketing professor Jonah Berger takes readers deep into the psychology of sharing, explaining why we talk, forward, and imitate. Whether it’s a viral video, a best-selling gadget, or a meme sweeping social media, this book uncovers the patterns that spark popularity.

:What You Will Discover

• Six key principles (STEPPS) that explain why content goes viral and ideas spread like wildfire

• Eye-opening stories from real-world brands—from blenders to cheesesteaks—that mastered contagious marketing

• Data-driven insights from over a decade of Wharton research into human behavior and social influence

• Practical techniques to design messages and campaigns that people feel compelled to share

• The unexpected power of emotion, triggers, and social currency in making ideas stick and spread

:Why You Should Read It

If you’re a marketer, entrepreneur, creator, nonprofit leader, or public official, Contagious will equip you with concrete tools to boost word-of-mouth, design viral campaigns, and create buzz that sticks. Backed by groundbreaking research and packed with compelling case studies, this is more than a marketing book—it’s a blueprint for influence in the digital age.

:About the Author

:Jonah Berger is a professor of marketing at the Wharton School at the University of Pennsylvania and an internationally recognized expert on word-of-mouth and consumer behavior. With over 15 years of academic research, dozens of published papers, and consulting work for Fortune 500 companies, Berger distills deep insights into engaging, actionable strategies. His work has been featured in The New York Times, Harvard Business Review, and The Wall Street Journal.