how to get to great ideas

How to Get to Great Ideas: A system for smart, extraordinary thinking

What makes a great idea? Where do great ideas come from?

The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization – and any department within an organization – can become a fertile environment for ideas.