the business book : Big Ideas Simply Explained

The Business Book: Big Ideas Simply Explained

Packed with innovative graphics and simple explanations of business concepts,

from managing risk and alternative business models to effective leadership and thinking outside the box,

The Business Book covers every facet of business management.

Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, The Business Book is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.