The Lean Startup
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The Lean Startup Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe
, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty.
This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom
. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
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