Financial culture
Rich Dad Poor Dad
EGP120Rich Dad Poor Dad Unlocking a New Way to Think About Money and Wealth
Rich Dad Poor Dad This book presents a powerful shift in how money, work, and wealth are traditionally understood. It contrasts two different mindsets about finances, showing how beliefs and habits shape long-term financial outcomes more than income alone. The book challenges conventional advice related to job security, saving, and dependence on salaries. Through clear explanations and real-life reflections, it encourages readers to rethink what financial success truly means. As a book product, it is designed to educate, provoke thought, and provide a long-term perspective on personal finance and independence.
Think and Grow Rich
EGP110Unlock Success with Think and Grow Rich
Discover Wealth and Fulfillment
In Think and Grow Rich, Napoleon Hill offers a powerful framework for achieving both personal and financial success. Based on years of research and interviews with some of the most accomplished people of his time, Hill provides timeless wisdom that remains applicable in today’s fast-moving world.
zero to one
EGP110Uncover Revolutionary Insights with Zero to One by Peter Thiel
In Zero to One, Peter.Thiel , the visionary entrepreneur and investor, challenges conventional thinking about progress and innovation. This influential book explores how you can create groundbreaking advancements and build a better future by embracing unique opportunities and escaping the status quo.
The Lean Startup
EGP120Transform Your Startup with The Lean Startup
Avoid Common Pitfalls and Build a Sustainable Business
The. Lean Startup by Eric Ries introduces a groundbreaking approach to launching and managing startups, aimed at preventing common failures and ensuring success. This book outlines a methodology that’s revolutionizing how new products are developed and businesses are built around the world.
secrets of closing the sale
EGP115Unlock the Power of Persuasion with Secrets of Closing the Sale
Master the art of persuasion and make every “No” turn into a “Yes” with Zig Ziglar’s proven techniques. This comprehensive guide offers practical wisdom and strategies to help you excel in any sales scenario and communicate effectively.
The Psychology of Selling
EGP115Boost Your Sales with The Psychology of Selling
Double and Triple Your Sales—In Any Market
The purpose of The Psychology of Selling is to provide you with innovative ideas, methods, strategies, and techniques to increase your sales efficiently and effectively.
Brian Tracy, a renowned sales expert and motivational speaker, offers a powerful approach that emphasizes the importance of the psychology behind selling. His insights have helped countless sales professionals achieve remarkable success and wealth.
Selling 101: Consultative Selling Skills: For new entrepreneurs, free agents, consultants
EGP115Selling 101: Consultative Selling Skills – Master the Art of Selling
Selling 101: Consultative Selling Skills is a comprehensive guide for new entrepreneurs, consultants, free agents, and self-employed professionals who want to sharpen their sales abilities. Drawing on decades of experience in sales training and consulting for top marketing organizations, Michael McGaulley presents practical, step-by-step guidance for building strong relationships, locating prospects, and mastering consultative selling techniques. From face-to-face meetings to handling objections, this book equips readers with the tools needed to generate leads, close sales, and build lasting business success.
The 22 Immutable Laws of Marketing
EGP115The 22 Immutable Laws of Marketing – The Ruthless Rules for Success in the World of Marketing
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a timeless marketing classic that outlines 22 foundational principles that govern successful brand positioning and market strategy. Just like the laws of physics, these marketing laws are described as immutable—violating them can lead to the downfall of even the most promising businesses. From the “Law of Leadership” to the “Law of Perception,” this book delivers concise, actionable insights that have stood the test of time and transformed the way marketers think about competition and brand value.
Blue Ocean Strategy
EGP140Blue Ocean Strategy Create Uncontested Market Space and Make the Competition Irrelevant
“Blue Ocean Strategy” presents a powerful shift in strategic thinking, moving businesses away from crowded, competitive markets and toward new, uncontested spaces of opportunity. Written by W. Chan Kim and Renée Mauborgne, the book introduces the idea that long-term success does not come from battling rivals head-on, but from creating value innovation where competition becomes irrelevant. Through real-world case studies across multiple industries, the authors explain how companies can break free from traditional strategic boundaries.
the business book : Big Ideas Simply Explained
EGP350The Business Book – Unlocking the Big Ideas That Drive the World of Commerce
Summary of the Book:
The Business Book: Big Ideas Simply Explained is a comprehensive and visually engaging guide that demystifies the world of business. With vibrant infographics and concise explanations, this book takes readers on a journey through the essential concepts that power modern commerce—from foundational economic theories to cutting-edge management strategies. Designed as part of DK’s acclaimed Big Ideas series, it brings clarity to topics that often feel complex and overwhelming, making it an essential resource for aspiring entrepreneurs, business students, and curious minds.
how to sell anything to anybody
EGP110Mastering the Art of Selling: How to Sell Anything to Anybody
Book Summary:
In How. to Sell Anything to Anybody, Joe. Girard, renowned as “the world’s greatest salesman,” shares his proven sales techniques that propelled him to sell over 13,000 cars in just 15 years. This classic guide emphasizes that salespeople are made, not born, and anyone can achieve success by adhering to foundational principles of trust and hard work.
Sell or Be Sold
EGP110Sell or Be Sold – Master the Art of Persuasion to Succeed in Business and Life
Sell or Be Sold by Grant Cardone is a transformative guide that unveils the power of persuasion as the ultimate key to success in any field. Whether you’re a career salesperson or someone who doesn’t consider themselves in sales at all, this book asserts that everyone is in the business of selling—be it products, services, ideas, or even themselves. Through practical strategies and straightforward insights, Cardone breaks down why selling is essential not only in business but in every aspect of life. The ability to sell effectively can mean the difference between thriving or merely surviving.
The Hard Thing About Hard Things
EGP130The Hard Thing About Hard Things – Unfiltered Lessons in Leadership and Survival in the Startup World
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz is not your typical business book. It doesn’t celebrate overnight success stories or offer motivational fluff. Instead, it dives deep into the real, raw, and often brutal challenges that come with running a startup. Horowitz, a Silicon Valley veteran and cofounder of Andreessen Horowitz, shares lessons learned through firsthand experience in the trenches of building, scaling, and saving tech companies. This book stands out for its unflinching honesty, strategic depth, and practical advice drawn directly from the frontlines of entrepreneurship.
Good to Great: Why Some Companies Make the Leap… and Others Don’t
EGP125From Average to Unstoppable: The Blueprint Behind Business Greatness
Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins is a groundbreaking business book that dissects why some companies manage to break through mediocrity and achieve lasting greatness. Based on a five-year research project involving 6,000 articles, 2,000 pages of interviews, and rigorous data analysis, Collins and his 21-person research team unveil the core strategies and characteristics shared by elite companies that outperformed the market significantly.
The Personal MBA: Master the Art of Business
EGP131The Personal MBA – Master the Art of Business
The Personal MBA by Josh Kaufman is a groundbreaking guide that challenges the traditional belief that you need an expensive business school degree to succeed in the world of business. Instead, Kaufman distills the essential knowledge of an MBA into a single, practical, and insightful book that teaches you how real businesses operate. Drawing from decades of business wisdom, psychology, and systems thinking, this book breaks down complex concepts into simple, actionable models that can be applied to entrepreneurship, management, and personal growth.
This is Marketing
EGP120This is Marketing: You Can’t Be Seen Until You Learn To See
In a world overflowing with noise and clutter, this book offers a refreshing approach to reaching people—by learning how to truly see them. It argues that marketing is not about shouting the loudest, but about making real change. Through thoughtful insights and clear strategies, it teaches how to shift focus from chasing mass appeal to creating meaningful, lasting impact through empathy and generosity.
Marketing 4.0 moving from traditional to digial
EGP110Marketing 4.0 – Moving from Traditional to Digital Transformation
Marketing 4.0: Moving from Traditional to Digital , the world’s leading authority on marketing, is a revolutionary guide that defines the evolution of marketing in the digital era. The book explores how the rise of connectivity, social media, and empowered consumers has reshaped the marketing landscape forever. Kotler demonstrates how traditional marketing must now merge with digital innovation to create meaningful engagement, loyalty, and advocacy. Through practical frameworks and real-world insights, the book reveals how businesses can thrive in an age where consumers are both creators and critics. It’s not merely about digital tools—it’s about understanding human behavior in a connected world.
Millionaire Success Habits
EGP115Millionaire Success Habits – Transform Your Routine, Transform Your Life
Millionaire Success Habits: The Gateway to Wealth & Prosperity by Dean Graziosi is not just another self-help manual—it’s a complete roadmap for transforming your habits, mindset, and life. Drawing from decades of experience as a top entrepreneur, real estate investor, and motivational coach, Graziosi distills powerful life-changing principles into practical, easy-to-implement steps. Rather than teaching you how to add more to your busy day, this book focuses on replacing unproductive behaviors with proven habits that bring clarity, confidence, and success. This is not just a book about getting rich—it’s a blueprint for designing a better version of yourself.
the tipping point
EGP132The Tipping Point – How Small Changes Ignite Big Movements
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell is a groundbreaking exploration of how ideas, behaviors, and products spread like epidemics. Through captivating stories and real-world case studies, Gladwell reveals that major social changes often start with small, well-timed actions that “tip” entire systems. He explains the psychology and sociology behind why trends go viral—whether it’s the sudden popularity of a fashion brand, the fall of a crime rate, or the explosive growth of a company.
The path to personal power
EGP120The Path to Personal Power – Unlock Your Hidden Potential
The Path to Personal Power by Napoleon Hill is a timeless guide that reveals the fundamental principles for achieving wealth, success, and personal fulfillment. Originally written in 1941 as a handbook to help people recover from the Great Depression, this lost manuscript was set aside due to World War II and only recently rediscovered. The book is concise yet profound, consisting of three lessons: Definite Purpose, The Master Mind, and Going the Extra Mile. Hill emphasizes that every individual already possesses the power to create the life they desire; success comes from focus, collaboration, and persistence.
crushing it
EGP120Crushing It! – Mastering Business, Influence, and Personal Branding
Crushing It! by Gary Vaynerchuk is a dynamic and practical guide for entrepreneurs, influencers, and anyone looking to build a powerful personal brand in today’s digital world. Building on the principles of his 2009 bestseller, Crush It, Gary explores how social media platforms have evolved and provides strategies that remain timeless for achieving professional and personal success. Through inspiring stories of entrepreneurs who have leveraged these principles, he demonstrates how dedication, creativity, and a strong personal brand can lead to extraordinary outcomes—financial and beyond.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
EGP95Buyology: Truth and Lies About Why We Buy and the New Science of Desire
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan,
an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year,
seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:
kotler on marketing
EGP120Kotler on Marketing – The Visionary Blueprint That Shaped Modern Marketing
Kotler on Marketing is a landmark work that encapsulates the lifetime insights of the world’s most influential marketing thinker. This book is not just a guide; it’s a manifesto for strategic marketers seeking to thrive in dynamic markets. Distilling decades of research, corporate consulting, and academic leadership, Kotler offers a comprehensive yet accessible overview of the key principles that have defined—and will continue to define—successful marketing in the 21st century. From strategic planning to consumer behavior and from branding to digital innovation, this book explores the full spectrum of modern marketing.
The Richest Man in Babylon
EGP100The Richest Man in Babylon
The Richest Man in Babylon is a timeless guide to financial wisdom, originally penned by George S. Clason in the early 20th century. Set through a series of captivating parables in ancient Babylon, the book delivers enduring lessons on wealth-building, saving, and investing. This modern interpretation by Karen McCreadie refreshes the original insights with contemporary case studies and real-life examples, making age-old principles relevant and actionable in today’s fast-paced financial world.
That Will Never Work
EGP150That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea From Rejected Idea to Global Empire—The Untold Story Behind Netflix’s Rise
“That Will Never Work” tells the remarkable true story of how Netflix transformed from a risky idea into one of the most disruptive companies in modern business history. Written by co-founder and first CEO Marc Randolph, the book reveals how a simple concept—renting movies through the Internet—challenged the dominance of traditional video stores at a time when streaming seemed impossible.
DotCom Secrets
EGP160DotCom Secrets: The Underground Playbook for Growing Your Company Online Unlock the Power of Sales Funnels and Turn Clicks into Customers at Scale
“DotCom Secrets” reveals that most businesses don’t actually have a traffic or conversion problem—they have a funnel problem. In this highly practical marketing guide, Russell Brunson explains how successful online companies structure their offers, messaging, and customer journeys to generate consistent leads and sales. Instead of chasing random tactics, the book focuses on building predictable systems that guide potential customers step-by-step from curiosity to purchase.
Million Dollar Weekend
EGP135Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours Start Fast, Validate Quickly, and Build a Profitable Business Without Overthinking
“Million Dollar Weekend” delivers a bold and practical message: starting a successful business is far simpler than most people think. Entrepreneur Noah Kagan challenges the common excuses that stop people from taking action—lack of ideas, fear of failure, limited capital—and replaces them with a clear, action-first approach. The core idea of the book is powerful: “You don’t need more knowledge—you need to start.”
The E-Myth Revisited
EGP130The E-Myth Revisited by Michael E. Gerber A Practical Blueprint for Building Businesses That Work Without You
This book challenges one of the most common myths in entrepreneurship: that technical skill alone is enough to build a successful business. It explains why many small businesses fail despite having passionate and talented owners. The book introduces a clear distinction between working in a business and working on a business. Through real-world examples, it demonstrates how systems, structure, and vision are more important than constant personal effort. As a book product, it serves as a foundational guide for entrepreneurs seeking stability, scalability, and long-term success.
Best Loser Wins
EGP140Best Loser Wins by Tom Hougaard Think Differently to Achieve Exceptional Results in Trading
Best Loser Wins by Tom HougaardThis book provides an intimate look into the mindset of one of the world’s most successful high-stake retail traders. Tom Hougaard shares his experiences trading extraordinary sums, including turning $30,000 into over $1.3 million in a single year. Unlike typical trading books that focus solely on strategies or money management, this book emphasizes the critical role of mental approach and mindset in achieving exceptional results. It explores how ordinary thinking leads to average outcomes, while unconventional thinking can elevate traders to consistent excellence. As a book product, it delivers personal insights that inspire and challenge readers to rethink how they approach the markets.
How Brands Grow: What Marketers Don’t Know
EGP135How Brands Grow – Evidence-Based Insights Every Marketer Needs
How Brands Grow: What Marketers Don’t Know by Byron Sharp is a revolutionary guide for marketers seeking to understand the science behind brand growth. Drawing on decades of empirical research and real-world data, Sharp challenges conventional marketing wisdom and provides evidence-based answers to fundamental questions: How do brands truly grow? What really drives advertising effectiveness? How do price promotions and loyalty programs influence consumer behavior? This book combines rigorous analysis with practical application, equipping marketers with actionable strategies to build stronger, more profitable brands.
Hot
The $100M Offers & Leads Collection 2 Books
EGP220“Unlocking $100M: Transform Your Offers and Leads”
The $100M Offers & Leads Collection The collection features two transformative books by entrepreneur Alex Hormozi: “$100M Offers” and “$100M Leads.” In “$100M Offers,” Hormozi reveals how to create irresistible offers that compel prospects to buy, utilizing proven strategies like the “Unfair Pricing Formula” and “God-mode Guarantees.” “$100M Leads” focuses on generating a massive influx of leads without changing your product, providing actionable playbooks that can drastically improve your lead generation efforts.
The Compound Effect: Jumpstart Your Income, Your Life, Your Success
EGP102A Blueprint for Lasting Success: The Compound Effect
: Summary of the Book
The Compound Effect by Darren Hardy delivers a no-nonsense, practical guide to achieving extraordinary success through small, consistent choices. Hardy argues that success is not about dramatic changes or secret formulas, but rather the accumulation of smart decisions over time. With clear, actionable advice, the book helps readers harness the power of daily habits to shape their finances, relationships, productivity, and personal growth. Whether you’re looking to improve your income, build discipline, or gain momentum in life, this book provides the strategic framework to do so.
contagious why things catch on
EGP130Contagious – The Hidden Science Behind Viral Ideas
Contagious: Why Things Catch On reveals the science behind why some ideas, products, and behaviors become popular while others don’t. Advertising alone can’t explain virality—people trust peers more than promotions. Marketing professor Jonah Berger takes readers deep into the psychology of sharing, explaining why we talk, forward, and imitate. Whether it’s a viral video, a best-selling gadget, or a meme sweeping social media, this book uncovers the patterns that spark popularity.
The $100 Startup: Reinvent the Way You Make a Living, Do
EGP140The $100 Startup – Turn Passion into Profit and Redesign Your Life
The $100 Startup by Chris Guillebeau is an inspiring and practical guide for anyone looking to break free from the traditional 9-to-5 grind and create a fulfilling, independent career doing what they love. Drawing on research from 1,500 individuals who launched successful businesses with minimal capital—often under $100—Guillebeau distills the most powerful lessons into a roadmap for launching profitable micro-businesses. The book combines storytelling, tactical insights, and real-world case studies to show how ordinary people are crafting extraordinary lives.
Secrets of the Millionaire Mind
EGP115Secrets of the Millionaire Mind – Reprogram Your Mind for Wealth and Lasting Success
Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker is a groundbreaking financial psychology book that uncovers the real reason behind why some people create lasting wealth while others constantly struggle. Eker argues that success is not about luck, education, or even intelligence—it’s about mindset. Each of us has a “money blueprint” programmed in our subconscious that dictates our financial destiny.
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
EGP119Hacking Growth – Master the Secrets Behind Rapid Business Success
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis is a comprehensive guide to understanding how modern businesses achieve explosive growth using the Growth Hacking methodology. Drawing from real-world examples like Airbnb, Pinterest, LinkedIn, Facebook, and Uber, this book shows that extraordinary growth is not a matter of luck but a systematic, repeatable process. Through practical strategies, Ellis demonstrates how cross-functional teams can test, iterate, and optimize their approaches to acquire, retain, and engage customers efficiently.
the first time manager
EGP125the first time manager – Your Essential Roadmap from Star Employee to Successful Leader
The First-Time Manager by Loren B. Belker is a time-tested, practical guide for anyone stepping into the challenging world of management for the first time. With over four decades of credibility, this management classic equips new managers with the mindset, tools, and confidence needed to transition from individual contributor to team leader. Now in its seventh edition, the book has been thoroughly updated to reflect the modern workplace—including managing remote teams, using digital performance tools, and adapting leadership styles across generational lines. With its clear, honest approach, it breaks down management into actionable, real-world advice anyone can apply from day one.
Margin of Safety: Risk-Averse Value Investing Strategies for the Thoughtful Investor
EGP140Margin of Safety: Risk-Averse Value Investing Strategies for the Thoughtful Investor
The Definitive Guide to Value Investing, Capital Preservation, and Intelligent Risk Management
“Margin of Safety” is widely regarded as one of the most influential books on value investing ever written. In this investment classic, Seth Klarman explains why successful investing is not about chasing trends, predicting market movements, or seeking quick riches. Instead, he argues that long-term success comes from purchasing securities at a significant discount to their intrinsic value while maintaining a strong margin of safety. Drawing inspiration from the principles of Benjamin Graham, Klarman demonstrates how disciplined investors can protect capital, reduce downside risk, and achieve superior returns over time.
Market Wizards
EGP175Market Wizards: Interviews with Top Traders Inside the Minds of the World’s Most Successful Market Masters
“Market Wizards: Interviews with Top Traders” explores a compelling question: what truly separates the world’s top traders from the vast majority of unsuccessful investors? In this classic investment book, Jack D. Schwager conducts in-depth interviews with legendary traders such as Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michael Steinhardt, Ed Seykota, Marty Schwartz, and Tom Baldwin. Through candid conversations, these market leaders reveal their strategies, psychological discipline, risk management rules, and personal journeys.
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